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Your customers want your brand as a friend

Cone, Omnicom Group’s strategy arm, released some data from a recent survey measuring brand trust.  This research claims that 93% of the 1092 Americans surveyed thought that companies should have a...

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Tips for Creating a Memorable Brand

When customers see your logo or hear your name, what do they think and feel?  If there isn’t any emotion or attachment to your brand, you’re missing out on an opportunity to connect on an emotional...

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Don't forget the Relationship in CRM

Does your company have CRM (Customer Relationship Management)?  CRM used to be about a business process of managing a relationship with a customer, but now it often just applies to a piece of software...

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The Good, The Bad and The Ugly of Social Media Empowerment

Many companies are excited about the idea of using social media to connect directly to their customers; to be able to send them messages directly.  This used to be available only through direct mail,...

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Social Media Must Align with Customer Service for Success

You may be doing a great job with social media for your company — creating great content, having conversations and really engaging with your customers.  But, if your customer service doesn’t align with...

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Is Social Media a Waste of Time?

Ahh, social media.  The golden ticket to increased profits and a life time of wealth. All you have to do is setup a Twitter and Facebook profile and start sending updates and magically people will...

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8 Ways to Increase Social Media Interaction

If you’re just getting started with social media, it can be very frustrating if you’re not getting a lot of interaction. You may feel like you’re putting a lot of effort into creating great content and...

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Social Media in an Hour a Day

You’re busy.  You’re trying to run your business and you probably are wearing multiple-hats — marketing, accounting, sales, operations, etc. You want to use social media, but you don’t have a lot of...

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How-To: Setup Monitoring in HootSuite

A vitally important part of achieving success with social media is responding when someone does reach out to you. When you’re just starting with social media, this may seem like a pipe dream, but if...

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Twitter Measurement Tools

It’s important to measure your social media efforts so you can find out what’s working and how they’re helping you reach your business goal. If Twitter is part of your social media strategy, then there...

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How-to: Use Netvibes for Social Media Monitoring

Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Netvibes is a great way to get an eyeball on what’s going on, all in one...

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Review: Postling for Social Media Management

Postling is a web-based application for monitoring and managing brands on social media. It connects up to a variety of social networks, as well as provides tracking of keywords on the web, and tracking...

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Generating Quality Leads Online

Do you go to networking events just to collect business cards? If you never spend any time building relationships with people, but instead just collect contact information, what percentage of your...

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5 Tips for Protecting Your Privacy on Facebook

Everyone is on Facebook — so is everyone’s business (and mother and aunts, etc.) Connecting with your business network on Facebook is nice, but not everyone wants to mix personal and professional....

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WiseStamp Adds Dynamic Content to Your Gmail Signature

While Google finally allowed Gmail users to have images in their signatures, there still isn’t a way to automatically update your signature with a link to your latest blog post, for example. Or have a...

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The Most Effective Time to Tweet

I crunched some numbers on my Twitter account to see what the most effective time is to tweet (at least for me).  I took a look at the number of clicks on tweets by what time of day and what day of the...

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WordStream Helps Advertisers Generate More Qualified Traffic with New Tools

Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google...

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Klout Adds Facebook to Influence Measurement

Klout recently added Facebook into its influence measurement (which previously was looking mostly at Twitter). Even after recalculating my Klout score from time to time, it didn’t move from my initial...

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14 Basic Blog Measurements

Once you’ve started blogging, you want to know how you’re doing, especially if you haven’t had much interaction (yet). Starting to blog can be frustrating since there’s not much feedback right away....

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Review: Real-time Social Media Monitoring with Social Mention

Keeping up on what’s being said about a company or brand can be difficult with so many different channels. It’s even more challenging when people expect real-time responses via social media to problems...

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